What is BBA (Bachelor of Business Administration)?
Bachelor of Business Administration or BBA is one of the most popular bachelor degree programmes after class XII. The BBA course is the gateway to numerous job opportunities in a plethora of sectors like Marketing, Education, Finance, Sales, and Government to name just a few. Here are some important highlights of the BBA program/degree that you should know about:
- The 3-year professional undergraduate course in Business Management is open to students from all the three streams: Science, Arts and Commerce.
- The BBA course offers knowledge and training in management and leadership skills to prepare them for managerial roles and entrepreneurship.
- During the tenure of the course, candidates learn various aspects of business administration and management through class room lectures and practical projects like internship.
- BBA can be pursued in full-time as well as correspondence mode.
- There are various BBA specializations one can choose from such as
- Human Resource Management
- Sales & Marketing
- Information Technology
- The average starting salary of a BBA graduate is on an average Rs 3 lakh and upwards.
BBA Jobs & Top Recruiters
On completion of BBA, aspirants generally opt for MBA. However, candidates can also choose to explore job opportunities in various fields like banking, urban infrastructure & real estate management, business consultancies, advertising, manufacturing and in Government sectors to name a few. Some major job profiles one can opt for after completion of BBA are as follows:
- Human Resource Executive:The responsibility of a Human Resource Executive (HR Executive) includes ensuring that the strategies, methodology and HR programs are administered and the objectives of the organisation are in consistence with proficient benchmarks, state and government administrative prerequisites and laws. Also, planning, advising on HR strategies and overseeing human asset activities like enrollment and pay is the key responsibility of an HR Manager. The average salary of Human Resource Manager is Rs 4 lakh and upwards
- Marketing Executive:A Marketing Executive develops official statements and is responsible for promotion for the organisation’s products, conducting and analysing a competitive research, and establishing objectives, expectations and results for marketing programmes. The average salary of Marketing Executive is Rs 3 lakh and upwards
- Marketing Manager:A Marketing Manager collaborates with product managers and aims at executing new/ modified programs for the establishment of improved strategies. Developing market research studies & analyze their finding, making the best use of marketing programs & campaigns for the organisation’s products and services are the responsibilities of a Marketing Manager. The average salary of a Marketing Manager is Rs 4.5 lakh and upwards
- Sales Executive: The Sales Executive is required to design and implement strategies to increase company sales revenue and expand the company’s base in the market. The average salary of a Sales Executive is Rs 3 lakh and upwards.
- Research and Development (R&D) Executive:A R&D Manager directs and manages the development & research programmes of an organisation in order to meet the needs of the organisation. Measuring the scope of research projects & making sure that they are delivered on time within the stipulated budget is the role of an R&D Manager. The average salary of a Sales Executive is Rs 2 lakh and upwards.
*The salary data has been obtained from Payscale.com
BBA Top Recruiters
Some of the top companies offering jobs to BBA graduates are:
Q: Why should I opt for BBA?
A: BBA is a specialized course designed for students with an analytical and computative bent of mind. S/he should be able to grasp concepts of finance, economics, operations, human resources etc. The program is also meant for those who want to pursue a professional course for graduation and want to kickstart a career in the corporate management sector.
Q: Is it mandatory to study mathematics in 10+2 to opt for BBA?
A: The eligibility criteria for BBA admission vary from institute to institute. While for some colleges it is mandatory for the student to have studied Mathematics in 10+2, some other colleges have no hard and fast rule regarding this. However, irrespective of the eligibility criterion, it would be best if the candidates have studied Mathematics in the higher secondary level since the curriculum demands a good grip over the subject. The topics of the BBA syllabus are calculation-intensive and in order to ace the subjects, a good mathematical ability is a must.
Q: What are the necessary qualities a BBA aspirant must possess to get admission?
A: Along with fulfilling the eligibility criteria, the BBA aspirants should also exhibit some personality traits or qualities required to be a good leader or manager. Some such qualities include communication skills, both written and verbal, leadership skills, quick decision-making ability, critical and analytical thinking ability, general awareness regarding current affairs, interpersonal skills or ability to work in a team/group, a fresh and creative approach towards traditional methods to name a few. These qualities are analysed by the admission committee of the institutes during the final selection process involving GD and PI.
Q: Which are the top colleges in Delhi from where I can pursue BBA?
A: Majority of the colleges in Delhi offering BBA or similar programs are affiliated by the University of Delhi and Guru Gobind Singh Indraprasth University. There are some private institutes as well which offer BBA programs. Some of the top colleges in Delhi offering BBA or similar programs are Shaheed Sukhdev College of Business Studies, Keshav Mahavidyalay, Deen Dayal Upadhyay College, Maharaja Agrasen Institute of Management Studies, Maharaja Surajmal Institute, Jindal Global Business School Sonipat, Sri Guru Tegh Bahadur Institute of Management & Information Technology and New Delhi Institute of Management to name a few.
Q: Which are the top BBA colleges in Mumbai?
A: There are a number of colleges in Mumbai which offer BBA programs. While some of the programs are affiliated to Mumbai University, there are some private universities or institutes as well which are reputed for offering BBA program. The noted colleges are Jai Hind College, Mithibhai College, KC College, St. Xavier’s College, HR College of Commerce and Economics, Anil Surendra Modi School of Commerce, to name a few.
Q: What are some of the other courses that I can opt for which are similar to BBA?
A: There are a number of programs which are designed on similar lines as that of BBA, but have a different nomenclature. Some such program names are Bachelor of Management Studies (BMS), Bachelor of Financial Investment and Analysis (BFIA), Bachelor of Business Economics (BBE) etc. Integrated Programme in Management or IPM is another nomenclature for BBA, wherein the program is of five years duration and integration of BBA and MBA. The course duration of BBA is three years and that of the MBA is two years, making the total duration to be five years.
Q: What kind of industry exposure can I expect while pursuing BBA?
A: The BBA curriculum is designed in such a way that the students get ample industry exposure and training. Regular field visits and guest lectures, along with brief internships add value to the candidature of the students and also build a strong foundation which improves the chance of getting hired by corporate companies or get selected for MBA/PGDM.
Q: Regular three-year BBA or five-year integrated management program, Which one would be better to opt for if I want a career in management?
A: The choice of the program would depend upon the student. The factors based on which one can choose include plans, budget, institute etc. If an aspirant is determined to pursue an MBA after completing BBA, then it is a logical decision to opt for an integrated program. On the other hand, the fee for the integrated programs is much higher than that of the regular BBA programs since it is a culmination of two programs. Some students may decide to gather a few years of work experience before jumping into the MBA bandwagon. Moreover, during pursuing BBA, some students may realize that s/he wants to pursue a different course altogether and does not want to continue in the field of Business Administration. Hence, the students or the aspirants would have to weigh each and aspect carefully before deciding to invest five years to a program.
Q: What are the options after completing BBA?
A: One of the most popular paths taken after completing BBA is going for MBA/PGDM. Another option is to kickstart the career by taking up a manager or Executive level job and gather work experience. The students can also explore a plethora of other professional or short-term courses which would give a boost to his/her career.
Q: Is it necessary to pursue MBA after BBA?
A: Although there is no hard and fast rule on pursuing MBA after BBA, but given the cut-throat competitive world that we are dwelling in today, those with a higher level of degree, which encapsulates wider gamut of knowledge, exposure and experience are expected to have a better chance of achieving their goals. However, if, during the BBA program, one wishes to explore a different career path altogether, which does not necessarily require an MBA, can definitely do so. Also, just having BBA + MBA degree is not enough. If one is not passionate or determined enough and not ready to put hard work, no amount of degree can guarantee success.
Q: Do colleges conduct placement processes after course completion?
A: Yes, most of the colleges offering BBA programs conduct placement process for the final year students. A host of companies across multiple industry sectors hire students for various functions such as Sales & Marketing, Finance, Human Resource, Operations & Logistics, to name a few.